![]() Related search queries and breakout keywords This way you can make sure that you’re always aware of the current trends and you don’t miss out on a chance to incorporate a trending topic into your online content. You can also make a subscription to receive daily or weekly reports of the most popular searches. On this page, you can subscribe with your email to receive useful information on trending keywords on specific topics that you want to target or subjects relevant to your business/industry. The last feature we’re going to look at in this section is Subscriptions. Oftentimes, many of these trends continue into the next year, so it’s the perfect place to get inspiration for your content. ![]() Year in search lets you check out the major trends of every year since 2006, when Google Trends was first released. If you click on the Year in Search page, you can reflect back on what was changing in the previous year - in this case, the top queries of 2020. Now, let’s move on to the Year in Search page. However, compared to evergreen content which covers topics that have steady long-term demand, viral trends come and go in an extremely short time period, so simply following viral trends doesn’t work as a realistic long-term SEO strategy. If you can match the speed of these rapidly evolving trends and create content around them in time, then you can get an instantaneous SEO boost and a flood of traffic to your website. You can view the absolute number of searches made on this topic, and if you click on one of the trends, Google lists related queries and related news articles that you can use as reference for how to utilize these trends in your own content. Specifically, these are search queries that have “jumped significantly in search queries over the past 24 hours” and this list is updated every few hours. On this page you can discover the latest trending topics that are listed by day. Next, let’s check out the Trending Searches page. Then, invest more in Google Ads in the months that have higher search volumes. Alternatively, if seasonality affects your sales (for example, a real estate agency’s sales fluctuate depending on the month - most people sell their houses in late spring and move in summer), then it could actually be very helpful to look at a shorter time frame of 1 year. Note that the time period is set to one year by default, but the rise and fall of search trends is a gradual process, so in order to actually see the changes, set this to at least 3 years or more. You can change the region, time period, industry, and type of search (web, news, shopping, or Youtube) to obtain data of a more specific target. In this example, I searched “Google ads” first, and simultaneously searched “Facebook ads,” “Youtube ads,” and “Instagram ads” by pressing the plus button on the right. Type in the keyword you want to search, and you’ll also see suggestions, similar words, and topics pop up below as you’re typing. In other words Google Trends is great for seeing the broader picture of what keywords to aim for, but you still need to use other tools along with Trends in order to get the specific data such as search volume.įirst, click on the Explore page from the left-hand menu. Meanwhile, with Google Trends, you can check if there is a demand for a niche topic or understand the larger shifts in subjects relating to your content/site, so that you can create content around the growing trends. ![]() Knowing the monthly search volume of a specific keyword is essential for SEO, so Keyword Planner is also highly useful when it comes to choosing keywords. The major difference shows up in how the tools present data - Keyword Planner shows concrete search volume whereas Trends shows relative statistics to indicate the rises and falls in popularity in a given time period. However, compared to Google Trends, Google Keyword Planner is focused around finding keywords to use in your advertisements (for Google ads). Google Keyword Planner is another tool that is traditionally used for keyword research. The Difference between Google Trends and Google Keyword Planner This tool doesn’t require any registration and can be used immediately if you open up the Google Trends site. Google Trends is a 100% free tool for marketers to use to analyze the changing trends in search queries. Related search queries and breakout keywords.
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